How to play the Christmas theme color scheme? What are the basic principles of red and green matching? Today, the blue pencil Xiaobian uses the actual design case to show you how the special design of Christmas is made.

As the saying goes, red with green, dog shit, from a small Ma Ma education we do not wear red and green, dressing with this, the design is also true. The red and green are highly repulsive and are a pair of complementary colors. This means that the combination of red and green colors will result in a strong visual contrast, which will make the color contrast reach the maximum sharpness and strongly stimulate the sensory organs.

(Is it red and green, they are separated by 180 degrees)

But there is no absolute thing, and safflower needs green leaves. This is not unreasonable. There are many kinds of red, there are many kinds of green, pink with water green, dark green with cherry red, can also complement each other. Red and green are natural complementary colors. It can be very classic when equipped. Otherwise, where is the Christmas red and green match every year? (laugh)

Today, the blue pencil Xiaobian through the design case, bring everyone to understand how the color of the e-commerce design of the Christmas theme.

First, let's clarify the idea first:

When you get an e-commerce design page, it always has its own unique emotions, such as the emotion of the product itself, the topic content, the festive atmosphere, etc., then through these known content, we can easily find what we need. A main color, then we will use this main color to find other colors we need to use.

Imagine, if you want to do Christmas e-commerce poster design or banner map, which elements may be used? (Take your little brains and think about it~) It’s me, maybe it’s Santa Claus, hey, plus a Christmas tree with gifts is standard. anything else? It may snow on Christmas Day, how about a snowman? Not much to say, more elements will be added to your personal preferences!

From the color point of view, the colors we often use can be easily divided into three types, cool, warm, and neutral. Warm colors include red, orange, and yellow. These three passionate colors are called warm colors. The deeper theory is no longer talked about. Just know that warmth is hot, passion, and excitement. . Usually these colors are used for holiday promotion, to stimulate the effect of fast consumption, or some specific products, such as red, rhubarb color promotion activities are definitely indispensable.

Red and yellow are used in stimulating pages such as e-commerce promotions, and perhaps your operating partners will be able to give you Amway these colors.

Similar to the shorter wavelengths of cyan, blue, purple, and green, we call it cool. They are the representative color of the night water and nature. They usually feel soothing and relaxing. When used deeper, they will have some cold feeling. At this time, the red and green colors are not the main color, but only the effect of matching and embellishment.

Although it is difficult to match red and green, it is not to say that complementary colors are not beautiful together. The colors that are not sharp and irritating are combined together. The visual comfort is comfortable, but the over-harmonized color matching will appear blurred and flat in the e-commerce design. It is easy to get bored and tired when you look at it. For example:

From the requirements of people's color, human vision always needs a physiological balance, that is, the human eye sees any kind of color, always instinctively requires its relative complementary color. Complementary color is precisely because it is very strong contrast, there is a balance of satisfaction in the visual physiology of color, as long as it is properly matched, put together to present the most beautiful results. From the big color scheme of e-commerce design, the real realm of harmony is that the color tone is both bright and dazzling. such as:

Moreover, the red and green colors are the representative colors of all things: red for flowers, for fruits, green for grass, for running water, red and green are the most vivid colors between heaven and earth, and thus the representative color of all things.

Is the red and green of the strawberry more "tempting and delicious"?

Alitalia's uniforms also use this color match: it looks bright and bright and feels exceptionally harmonious. When the airlines start to fight the face value, do you dare to fly if you don’t wear good looks? Perhaps this is the sexiest, elegant and versatile aviation uniform in the history of aviation!

Of course, if you want to match the red and green colors, you can learn from the following principles.

NO.1: Generally do not use red and green with too high purity; (unless you want to achieve this effect)

NO.2: The area of red and green is not the same size;

NO.3: Can be combined with other conservative colors, such as gray and black transition.

Ok, I have only summarized a part of the e-commerce design color scheme for Christmas. Through this article, I want to open a new idea to the novices. The appearance of each color in the design works has its meaning, which can be justified. As long as the adjustment is good, the red and green mix can also look good.